How to Use Social Media to Grow Your Business

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As a Realtor, it’s incredibly important to know how to navigate through social media. However, some agents find social media confusing and overwhelming.

Personally, I like to make educational videos. These videos allow me to create content that helps people learn while also developing relationships with past and future clients.

Here are a few mistakes to avoid when you start to use social media for your business:

1. Don’t be unprepared and unorganized. Go in with some kind of plan.
2. Don’t put your focus on one platform. Personally, I have five different social media platforms.
3. Don’t wait to learn everything. Social media is constantly changing, so just jump in.
4. Don’t put your guard down. Be flexible with social media marketing.
5. Don’t strive for perfection. Just go with it!

If you have any other questions about using social media to grow your business, give me a call. I would be happy to help you!

3 Easy Must-Do’s for Growing Your Real Estate Business

You can grow your real estate business in no time with these three easy must-do’s.

Are you interested in a real estate career?

Learn about Productivity Coaching

15 Minute Coaching Consultation 

What are the three must-do’s for growing your real estate business?

1. Bring your website up to date. This is a must in today’s always-on-the-go business world. Make sure your website is mobile-friendly and highly customizable. Statistics show that over 90% of homebuyers start their search online, and over half use mobile devices. Get a user-friendly website with easy-to-change templates.

2. Set yourself apart from others. As I always say, “If everybody’s going to the left, I’m going to the right.” There are plenty of affordable advertising options available to you at the click of a button, thereby making your listings and yourself more visible.

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Take advantage of the amazing prospecting tools available to you.

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3. Know and connect with your prospects. With cold calling a thing of the past, getting in touch with prospects can be much easier and faster. Take advantage of the amazing prospecting tools available to you. You can track your website traffic, automatically send emails to leads, and convert leads into sales, all thanks to customer management software (CRM) and effective lead management tools. Get the marketing tools you need to put it all into practice.

I’d love to talk to you about all the tools available at Keller Williams and help you expand your business, so please reach out so we can start brainstorming. I look forward to hearing from you!

Did You Achieve Your Goals in 2016?

Have you put together your business plan for 2017? Did you achieve your goals for 2016?

Have you fully completed your 2017 business plan? Today, I wanted to talk about your 2017 goals.

Many agents think that with less than two weeks left in a year, there won’t be any business left to be done. Keep in mind, though, that if you’re working with a buyer, you really only have until mid-January to have any hope of closing in the first quarter. It also marks a great time to pick up the phone to wish them happy holidays and let them know how much you appreciate them.

If you haven’t done it, right now is really the time to work on getting your business plan for 2017 together.

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Right now is the time to work on getting your business plan for 2017 together.

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I can’t stress enough how much you should focus on what you’ll do to improve. How did your 2016 go? Did it work out the way you expected? I can say that with an 87% failure rate in real estate, most agents would say no. That doesn’t mean you’re in the wrong business or even on the wrong track, however. It could mean that you’re working with the wrong team or the wrong company.

As you move forward, you need to think about the sales skills and processes you need to improve upon. Where do you want to go in your business? What kind of market share should you go after? Do you have a database or are you just working off of a paper pad?

If you fell short on your 2016 goals, then 2017 might be time to ramp it up. If you have any questions for me about growing your business or you want to do some brainstorming, give me a call soon. I look forward to helping you!